Orleeka

Orleeka is a business and career training company located in Massachusetts, USA, serving customers worldwide. With 25 years of professional experience in finance, accounting, and operations at medium and large-sized, world-renowned organizations, we bring expertise to every client interaction. Our team upholds the values of excellent customer service, quality, collaboration, transparency, integrity, empathy, innovation, and accountability, ensuring that our clients' needs are always at the forefront of our operations. 

Orleeka's founder, Ana Frezinsky, possesses not only institutional knowledge but also a track record of being a strong contributor to the growth of the organizations she has been honored to be part of. Ana stands by proven techniques, frameworks, tools, and strategies, enabling a company not only to survive competition but also to gain a competitive advantage, grow, and scale. 

We help business owners and corporate professionals through comprehensive training and data-driven solutions aimed at transforming organizations in the ever-evolving corporate landscape and economy. 

People asked, and Ana responded to  frequently asked questions:

1. Ana, can any company have a competitive advantage, grow, and build a legacy? 

-If you look at statistics, no, but they can try smarter. 

 Business Survival Rates

• First Year: Roughly 25% of new businesses fail within their first year. 
• First Five Years: About 45% of startups do not survive the first five years. 
• First Ten Years: Approximately 65% of new businesses fail within a decade. 
• First Fifteen Years: A large percentage, around 75%, of American startups close down within 15 years. 

2. Does any company have a chance to be successful long-term? 

-Yes, with a proper framework, tools, and strategy.  

3. Does a company also need a strong product that the market wants? 

-Yes. A product or service must solve your clients' needs. 

4. Is a customer always right? 

-Thinking of Orleeka's customers, sometimes yes, sometimes no, and business success depends on thoroughly thought-through decisions, both financial and strategic.  

5. Who is that perfect employee in a work setting? 

-Someone who is mission-driven, customer-focused, comes up with ideas, but knows how to stay humble. We may agree or disagree on specific aspects of the business. Someone who can prove their point. The ultimate goal is to be aligned, of course.  You don't want employees (and managers) going in different directions. 

6. Who is that perfect manager or a leader? 

-Someone who makes smart hiring decisions, actively listens, and is available to support. To ensure a company operates as a well-oiled machine, the remaining ideal characteristics depend on the leader's level within the organization. Our framework goes deep into the details of this aspect. There is no one recipe for a leader. 

7. Do people and culture need to be perfect for a company to be successful? 

-Culture - yes. It would be fantastic for all people. In real life, nobody is perfect. I am not perfect. People create culture. Orleeka shares knowledge that has proven to work for companies that have achieved success. You would ultimately need to choose. I always recommend continuous learning and development.  You would need to be a different person to jump from one to ten million in annual revenue, from ten to one hundred, and so forth. 

8. Are results guaranteed? 

- Orleeka guarantees providing a proven framework and training materials. Results will vary from client to client and depend on multiple factors covered in our training programs, as well as our clients' actions, decisions, and the application of knowledge and tools. It's a collaborative effort.  In fact, we are applying the same framework to grow Orleeka. Still and always, our focus is on our customers' success. We are in it together. 

9. What is your take on AI, or is it just a buzz concept?

- AI is still young, but definitely real. I am exploring its applications in the business strategy realm and encourage people to adopt these revolutionary innovations. With AI, we will enjoy more automation of mundane tasks and be able to focus on internal innovation, creating greater value for our customers. Undoubtedly, AI is demanding that people upskill.